Girls’ Night In
Commercial Lifestyle Photography
Food + Beverage + Beauty
Conceived as a mock advertising campaign, Girls' Night In explores how a single lifestyle narrative can translate across multiple consumer product categories. The story follows three roommates sharing an evening at home—from wine and takeout to beauty and skincare treatments—creating authentic moments that naturally integrate food, beverage, beauty, and lifestyle products into a cohesive visual campaign.
Designed with consumer brands in mind, the project combines candid storytelling with polished art direction to create imagery that feels playful, contemporary, and authentic. Each chapter was developed as its own campaign, demonstrating how the same creative concept can be adapted for food, beverage, beauty, and lifestyle marketing while maintaining a consistent visual identity.
Beyond the photography, the project highlights a full creative production approach. I developed the concept, cast the talent, collaborated with hair and makeup artists, and led the wardrobe and set styling to build a cohesive visual narrative from start to finish. The final campaign also includes animated GIFs and motion assets created for digital and social advertising.
Talent: Alexis Ash, Kath Baker, Amelia Varabe
Makeup: Darya Moallempour Hair: Hannah Burton
Behind the Scenes
This personal project was produced from concept through final execution, including casting, wardrobe and set styling, and collaboration with a professional hair and makeup artist. The behind-the-scenes photographs offer a glimpse into the creative process and the collaborative production that brought the campaign to life.
