Byoma Sunscreen

Lifestyle Product Photography

Spec Skincare Campaign

Sun-drenched images of beach culture from the 60s and 70s are an ongoing source of inspiration for me. In this spec campaign for Byoma I chose to feature a red-headed model—with freckles front and center—to demonstrate the effectiveness of their sunscreen.

Playful, carefree, and effortlessly cool are the words I’d use to describe this series. The vibe would work well for a variety of types of products, including skincare, swim ware, beach apparel, & CPG brands.

Talent: Olivia Morton